Terms & Conditions

Last Updated: 06 September 2025

Welcome to www.taalmedia.com (the “Website”), owned and operated by Taal Media Solutions Pvt. Ltd. (“Taal Media”, “Company”, “we”, “us”, “our”).

These Terms & Conditions (“Terms”) govern your access to and use of our Website and any services provided by us, including but not limited to market research, respondent recruitment, data collection, analysis, reporting, consulting, and related services (“Services”).

By accessing, browsing, registering with, or using our Website or Services, you agree to be legally bound by these Terms. If you do not agree, you must not use our Website or Services.

1. About Us

Legal Name: Taal Media Solutions Pvt. Ltd.
Website: www.taalmedia.com
Nature of Business: Market research, consumer insights, data collection, survey management, recruitment, and consulting services.

2. Definitions

• “Client” means any business or organization that engages Taal Media for research, analytics, recruitment, or consulting services.
• “Participant” / “Respondent” means any individual who takes part in surveys, interviews, focus groups, or other research activities.
• “Services” means all market research, consulting, data, reporting, recruitment, and related offerings.
• “Content” means all text, images, graphics, documents, reports, tools, and materials on the Website.

3. Acceptance of Terms

Terms and Conditions Inclusive of All Services

These terms and conditions govern all services (the “Services”) between you (“Client”) and Taal Media Private Limited (hereinafter, “Taalmedia”), unless otherwise agreed to in writing by all parties. Taal Media  is not bound by conditions printed or appearing on statements of work, purchase orders or instructions issued by Client that conflict with these terms and conditions without Taal Media ‘s prior written consent.

A. Terms & Conditions Inclusive of All Market Research Services

1. Proposals and Quotations

• Proposals and quotations:

All quotes submitted by Taal Media are free of obligation. A quote shall be considered as having been accepted and a contractually binding agreement formed once Taal Media and Client have signed the Project Agreement (the “PA”). References in these terms to “this Agreement” will refer to the PA and these terms.

2. Quotation Restrictions:

All quoted costs and timings are conditional and may change if final requirements differ from those provided in the quote.

3. Delivery Dates:

Delivery dates may be delayed by unforeseen circumstances or factors beyond Taal Media ’s control. Taal Media shall notify Client as soon as practicable in the event it anticipates a delay.

B. Panel Integrity

1. Client Commissioned Recruitment Partners:

If Client plans to commission the services of another fieldwork agency for the same project, this must be disclosed to Taal Media prior to the commencement of the project and/or prior to commissioning of the other fieldwork agency.

2. Re-Contact:

If Client requires Data Subject Personal Data (as defined in Section II.A.1. below) to re-contact Data Subjects after the close of the survey Client must inform Taal Media prior to the launch of fieldwork. Re-contact is not permitted without the prior written consent of the Data Subject and Taal Media.

3. Project break off:

Taal Media reserves the right to close and invoice any survey which has remained in field for longer than 6 weeks without progress or upon receiving instruction from Client. Upon such closing, the project management fee and the minimum fee, if applicable, shall be due. If Client decides to reopen the same survey, a new project management fee and minimum fee may be charged.

4. Screening:

In accordance with industry guidelines, the recommended maximum length of screener is 5-minutes (post compliance and adverse event text) regardless of methodology, which includes project introduction, sub-questions, segmentation and demographic questions.

Screeners must be used for recruitment purposes only and not data collection.

In order to keep screeners within the allotted timing:

• For qualitative project work, 12 questions is a maximum reasonable screener length.
• For quantitative project work, 10 questions is a maximum reasonable screener length.
• If Data Subjects screen out after the maximum reasonable screener length, they must be fairly compensated. Note that costs, feasibility and timings could be negatively impacted for surveys with screeners that exceed the maximum reasonable screener length. The screener length is included in the overall length of the survey when calculating length of interview.

C. Survey Quality

1. Sample Delivery Process:

At the start of each project, Client and Taal Media will determine the exact profile of the persons eligible to participate in a survey (“sample”). Taal Media will direct the sample to (i) surveys hosted by us for Client, (ii) surveys programmed and hosted on Client’s computer systems and servers, or (iii) on the computer systems and servers maintained by others on Client’s behalf.

Our obligation to direct sample to Client surveys is subject to our determination that the sample consists of a sufficient number of potential Data Subjects to meet the delivery level and other terms set forth in the PA.

2. Our Commitment to Service:

Taal Media will use commercially reasonable means to secure the agreed sample using the methodology described above. In the event Taal Media is unable to provide a sufficient number of Data Subjects, Client will be charged for only the number of completes. Recruitment of an insufficient number of Data Subjects shall not be a breach of the PA.

3. Questionnaire Quality:

Prior to commencement of the Services, Taal Media has the right to review and approve (or reject) each survey for which it will supply a sample. Surveys may be undertaken only for market research purposes. In no event shall Taal Media ’s approval of a survey be construed as Taal Media providing any representation or warranty regarding, and Taal Media disclaims any liability for, the legality, quality, and/or contents of the survey.

4. Drop-Outs:

A “drop-out” is a potential Data Subject who is eligible after the screening questions but does not complete the survey. If the drop-out rate exceeds 20 percent (20%) of potential Data Subjects for such survey, it is assumed that either (i) there is a technical problem, or (ii) that the survey is overly complex or incomprehensible. Whilst every reasonable effort will be made to ensure that each survey fielded is suitable for the applicable market, irrespective of if the dropout rate is above 20% then Taal Media reserves the right to reassess all costs, feasibility and timings.

5. Feasibility and Incidence:

Taal Media proposals assume feasibility and cost based on an assumed incidence rate. If the incidence rate is lower than assumed, Taal Media reserves the right to revise timing, cost and project feasibility.

6. Incentives, Incentive Caps and Fair Market Value:

The incentives stated in the quote are estimated based on the length and complexity of the project. Taal Media uses proprietary methodology to determine the final amount, nature, and means of payment of incentives, which may differ from the quoted amount. Unless otherwise set forth in the PA or agreed to in writing, Taal Media will invoice the quoted incentive amount.

Client is responsible for disclosing to Taal Media any caps on incentives required by the sponsor (Incentive Caps) and/or FMV restrictions in local currency at the bid request stage. If Incentive Caps or/ FMV rates are introduced after timing, cost and project feasibility have been established, Taal Media has the right to re-cost, re-assess feasibility and timeline or decline the project at our discretion. Cancellation fees may apply if a project is cancelled due to Client providing notice of Incentive Caps or FMV rates after project feasibility has been established.

7. Operating Hours:

Unless otherwise agreed, Taal Media will not start a survey after 4:00 p.m. (local time for the project manager responsible) in order to avoid over-recruitment outside of office hours, control the survey and provide panel support. Weekend/holiday support may be available with advanced notice, provided that additional charges may apply.

8. Outsourcing:

Taal Media may be required to outsource certain parts of the project to subcontractors. All subcontractors are required to sign confidentiality and data protection agreements that comply with Client specific standards.

C. Survey Responses

1. No Warranty:

Taal Media  makes no representations or warranties regarding, and expressly disclaims any liability for, unsuitable responses generated by Client developed materials and/or the appropriateness or usefulness of the data gathered.

2. Removal of Completes:

Client is responsible for ensuring that questionnaires are accurately designed and include sufficient logic to ensure quality responses. A complete may be removed only if the following criteria have been met:

a. Timeframe

1. Flagged to Taal Media in real-time where possible, but in no event later than 2 business days of completion by the Data Subject.

b. Reasons for Removal

1. Bad Open-Ends (key tapping, profanities)
2. Length of Interview (LOI) less than 30% of median LOI across similar routing
3. Failure to follow multiple instructional responses (e.g. “Answer 2 to this question”) and/or providing contradictory responses on two simple questions (e.g. Number of patients on a drug higher than number of patients treated.)
4. Straight lining across more than 50% of grid questions (minimum of 4 grid questions with at least 5 answer options) on studies with an LOI of less than 45 minutes – it is advisable to discuss flatlining and prevention thereof through questionnaire design during the set-up phase

The full cost per interview applies to all completes that do not meet the above criteria.

3. Adverse Event Reporting:

If Adverse Event (AE) reporting is required, additional charges may apply based on the specific process and administration required. It is Client’s responsibility to inform Taal Media  of specific AE reporting requirements. Pursuant to privacy and data security best practices, Taal Media  will forward AE reports directly to the end client / Marketing Authorization Holder (MAH). To minimize the overall number of transfers of Personal Data in compliance with GDPR Privacy by Design and Default obligations, Taal Media  will not copy Personal Data associated with AE reports to the market research agency.

• General Terms for All Services

1. Personal Data, Compliance and Restrictions on Disclosure

• Anonymity:

Client will not collect or attempt to collect any personal data from any Data Subject. Personal data includes any information that would allow Client to identify a Data Subject at any time in the future, including, but not limited to, name, address, e-mail address and IP address (“Data Subject Personal Data”) without the written agreement of Taal Media .

Except as agreed by Taal Media  and with respect to “session cookies”, Client will not append cookies or other electronic tags to the browser of any potential Data Subject. Client shall abide by all guidelines for marketing research as published and periodically amended by American Marketing Association (AMA), MRA, Intellus, Insights Association, BHBIA, EphMRA and ESOMAR.

2. Data Protection:

Each party represents, warrants and covenants to cause their employees and/or agents to, abide by and comply with any and all applicable international, national, federal, state and/or local laws, rules, regulations, requirements, statutes, codes, decisions and opinions, including but not limited to the General Data Protection Regulation (“GDPR”) (Regulation (EU) 2017/679), the U.S. Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), , the United States CAN-SPAM Act (“CAN-SPAM”), the Gramm-Leach-Bliley Act (“GLBA”), the Children’s On-Line Privacy Protection Act (“COPPA”), individual US State Privacy Laws, the code of the Insights Association (www.insightsassociation.org), and any amendments thereto, in connection with collection, storage, maintenance, processing, use and/or disclosure of Personal Data, only as permitted by this Agreement.

If Client receives delivery of Data Subject Personal Data, Client shall:

1. use the Data Subject Personal Data solely and exclusively for the specific purpose set forth in the PA and for no other use.
2. not use or disclose the Data Subject Personal Data for any other purpose, including, without limitation, marketing, selling or influencing the opinions or decisions of any Data Subject.
3. not use such information to recruit, or attempt to recruit, any Data Subject into any online or offline panel or community, or for any other market research activities. For each Data Subject approached for recruitment in breach of this Section, Client shall pay to Taal Media a fee equal to AUD10,000. If Taal Media can demonstrate Client attempted to recruit at least one Data Subject, Client shall be required to prove which Data Subjects they have attempted to recruit or the fee for total number of Data Subject provided will be due.
4. not disclose the Data Subject Personal Data to any third party without the prior written authorization from Taal Media . Any authorization to transfer Data Subject Personal Data to a sub-processor is subject to a contract being in place which imposes the data protection obligation as set out in Article 28(3) of the General Data Protection Regulations (GDPR) on the sub-processor. Client is liable for their third party’s compliance with all data protection obligations.
5. ensure appropriate technical and organizational measures are in place to ensure the security of any Data Subject Personal Data they process which may include as appropriate; encryption and pseudonymization, the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services, the ability to restore access to personal data in the event of an incident and processes for testing and assessing the effectiveness of the measures. This also applies to any sub-processors contracted by Client to process Data Subject Personal Data.
6. destroy Data Subject Personal Data upon the completion of the permitted research activities.
7. indemnify and hold harmless Taal Media against any claim arising from Client or third parties’ negligent handling or misuse of the Data Subject Personal Data.
8. notify Taal Media within 24 hours should any suspected or actual breach of Data Subject Personal Data occur.
9. notify Taal Media within 24 hours should Client receive any requests from data subjects who wish to exercise their rights under any applicable Data Protection Laws.

If Client, its affiliates or agents process Data Subject Personal Data from the UK, EEA or AUS in a manner that involves the transfer of, or access to such Personal Data from any country outside of the UK/EEA/AUS, Client agrees to protect the Personal Data in compliance with GDPR restricted transfers, including:

1. if the transfer is to the United States, the receiving entity is certified under the Data Privacy Framework; or
2. it has executed and filed Binding Corporate Rules with the applicable Data Protection Authority; or
3. it will enter to Standard Contractual Clauses in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation) with the UK addendum as applicable; or
4. The receiving country has received an adequacy decision from the EU and/or UK, AUS as applicable.

To the extent Client is certified under the Data Privacy Framework with respect to processing Data Subject Personal Data, Client agrees to maintain such certification for so long as it has such data and to notify Taal Media  without undue delay if it makes a determination that it can no longer meet its obligation to provide the same level of protection as is required by the Principles. The parties agree to work in good faith to put in place a replacement legal data transfer mechanism in such a case.

3. Compliance with Laws:

Taal Media  complies with all applicable laws, regulations and industry codes of practice relevant to the Services (including but not limited to Insights Association, Intellus, EphMRA, ICC/ESOMAR, EFPIA and BHBIA codes of practice and frame works (as applicable). When commissioning Taal Media  with a project, Client is agreeing to be bound by these codes.

By using this Website or our Services, you confirm that:

• You are at least 18 years of age.
• You have the legal authority to enter into these Terms.
• You agree to comply with all applicable laws, regulations, and ethical research standards.

4. Scope of Services

Taal Media provides professional market research and consulting services, including but not limited to:

• Primary and secondary research
• Consumer and B2B surveys
• Focus groups and interviews
• Respondent recruitment and panel management
• Data analysis, reporting, and insights
• Digital marketing and analytics support (where applicable)

We may update, modify, suspend, or discontinue any Service at our discretion without prior notice.

5. Use of Website

You agree that you will not:

• Use the Website for any unlawful or fraudulent purpose.
• Attempt to access restricted areas or systems without authorization.
• Copy, reproduce, scrape, or exploit any Content without permission.
• Upload malicious software, viruses, or harmful code.
• Interfere with the Website’s operation or security.

6. Client Engagements & Contracts

All client engagements are subject to:

• A written agreement, proposal, or Statement of Work (“SOW”).
• Agreed-upon scope, deliverables, pricing, timelines, and payment terms.

In the event of conflict between these Terms and a signed agreement, the signed agreement shall prevail.

7. Fees, Payments & Invoicing

• All fees are as agreed in writing between Taal Media and the Client.
• Invoices must be paid within the timeframe specified.
• Late payments may result in service suspension, interest charges, or termination.
• All fees are exclusive of applicable taxes unless stated otherwise.

8. Respondent / Participant Terms

If you participate in any research activity conducted or managed by Taal Media:

• Participation is voluntary.
• You agree to provide accurate and truthful information.
• You may be required to sign a separate consent or non-disclosure agreement.
• Any incentive or reward is subject to successful completion and compliance with project rules.
• Misrepresentation, multiple entries, or fraudulent activity may result in disqualification without payment.

9. Confidentiality

9.1 Client Confidentiality

We treat all client information, business data, and project details as strictly confidential and will not disclose such information except:

• As required by law, or
• With the Client’s written consent.

9.2 Participant Confidentiality

Participant identities and responses are handled confidentially and anonymized wherever possible, unless disclosure is required for legal or regulatory reasons.

10. Data Protection & Privacy

All collection and processing of personal data are governed by our Privacy Policy, which forms part of these Terms.

We process data in accordance with applicable data protection laws and ethical research standards. Users, Clients, and Participants acknowledge and consent to such data processing.

11. Intellectual Property

All Website Content, reports, frameworks, methodologies, branding, logos, and materials are the intellectual property of Taal Media Solutions Pvt. Ltd. or its licensors.

You may not:

• Reproduce, distribute, modify, or create derivative works.
• Use our trademarks, designs, or proprietary methodologies without written consent.

Clients receive a limited license to use deliverables strictly for internal business purposes unless otherwise agreed in writing.

12. Use of Research Outputs

• Research findings, reports, and insights are provided solely for the Client’s internal use.
• Publication, resale, or public distribution is prohibited without prior written approval.
• Taal Media retains ownership of underlying methodologies, tools, and processes.

13. Third-Party Links & Tools

Our Website may contain links to third-party websites or platforms. We are not responsible for:

• Their content or accuracy.
• Their privacy practices or terms.
• Any loss arising from their use.

14. Disclaimers

• All Services are provided on a professional “as is” basis.
• We do not guarantee specific business results, revenue outcomes, or market performance.
• While we strive for accuracy, we do not warrant that all data, insights, or findings are error-free or suitable for every decision.

15. Limitation of Liability

To the maximum extent permitted by law, Taal Media Solutions Pvt. Ltd. shall not be liable for:

• Indirect, incidental, consequential, or special damages.
• Loss of business, revenue, data, reputation, or profits.
• Any reliance placed on research findings or recommendations.

Our total liability shall not exceed the fees paid by the Client for the specific Services giving rise to the claim.

16. Indemnity

You agree to indemnify and hold harmless Taal Media, its directors, employees, and partners from any claims, damages, losses, or expenses arising from:

• Your breach of these Terms.
• Your misuse of the Website or Services.
• Your violation of any law or third-party rights.

17. Termination

We reserve the right to:

• Suspend or terminate access to the Website or Services at any time.
• Terminate any engagement for breach, non-payment, or unlawful activity.

Termination does not affect accrued rights, confidentiality obligations, or outstanding payments.

18. Compliance & Ethics

Taal Media operates in accordance with recognized market research ethics, data protection laws, and professional standards. Users and Participants must comply with all applicable regulations and codes of conduct.

19. Governing Law & Jurisdiction

These Terms shall be governed by and interpreted in accordance with the laws applicable to Taal Media Solutions Pvt. Ltd.. Any disputes shall be subject to the exclusive jurisdiction of the competent courts of that jurisdiction.

20. Changes to These Terms

We may update these Terms at any time. Updated versions will be posted on this page with a revised “Last Updated” date. Continued use of the Website constitutes acceptance of the revised Terms.

21. Contact Us

For questions regarding these Terms or our Services:

Taal Media Solutions Pvt. Ltd.
Website: www.taalmedia.com
Email: business@taalmedia.com
Registered Address: Unit No 11A, Ground Floor, Towar B3, Spaze i-Tech Park, Sector 49, Gurugram, 122018.