Pay-Per-Click

Strategy

Pay-per-click (PPC) marketing campaigns are a smart way to dictate your ranking in search engine results and drive the right type of traffic to your website. Unlike organic traffic, PPC campaigns give businesses control over what keywords they rank for and what site pages prospects are led to.

There are multiple types of PPC campaigns, each with different strategies and end goals. But for pay-per-click (PPC) campaigns to work, they need to be built on stable foundations. A solid PPC strategy is the key to planning, executing, and optimizing paid ad campaigns. Without a paid search strategy, you’re at risk of spending your budget reactively; with a strategy, you can build and refine a targeted, goal-focused ad campaign.

there are many strategy to improve Pay Per Click Strategy.

• Branded Campaigns
• Remarketing Campaigns
• Offer-based Campaigns
• Define Goals and Budget                                                                                               
• Analyze competitive landscape                                                                                        
• Research keywords

Optimization

PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals.

Sometimes it can be overwhelming – where should you start?

There are several components of a PPC account that can help move the needle in your desired direction.Optimizing a Pay Per Click campaign can be a long and frustrating task but there are certain tactics that can be taken in order to see immediate results. Below are 6 optimization tactics I suggest you look into in order to get your PPC campaign on the right path

• Landing Pages
• Optimize keyword quality score
• Build A Strong Account Structure
• Campaign Extensions
• Intelligent remarketing
• Focus on High-Performance PPC Keywords

Content

PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site, but on some platforms you can also pay for other actions like impressions, video views and on-site engagements.

When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to get wrong. If you want to see a more successful PPC campaign, you have to be ready to innovate your approach.

• Choose Your Keywords Well
• Lead with Value First
• Match the Copy to the Page

Reporting

The goals you set at the beginning of a campaign are measured, tracked, and now presented to the client at the end of the month. Your PPC report should reflect the overall goals of the campaign and the business. There is no grey area between PPC and the results. Stats are easily trackable and measured for a high-level overview. It’s how you present this data in relation to your goals that proves your performance for the time period being measured.if you invest time and money on Pay-Per-Click campaigns, Rank Ranger’s Ads performance reports provide the data you need to determine your PPC ROI. Our Compare to Past feature allows you to include comparison data for the previous period, same time last year or a custom date range to present progress.

Filter your PPC report by Key Metric, Segment and Goal Conversion type. Goal Value can be displayed in your choice of world currencies and languages