Social Media Marketing

Strategy

Social media marketing is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of “follows”, “likes” and “shares” is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience. To help you out, I’ve put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand.

• Start using chatbots
• Make timeliness a top priority
• Research the competition
• Create a personalized experience for your customers

Optimization

Which social media strategies actually work? Are there any best practices that can help you make the most of the time and money you spend on social media? What do other marketers do to optimize their social media efforts?

• Figure out which hashtags influencers in your niche are using
• Find trending hashtags in your niche
• Look for conversations happening around your brand or niche
• Create your own hashtags to create buzz around a contest, promotion or marketing campaign

Build a Strong Web Presence

Creating a strong online identity or authority is crucial for any brand that wants to be known and trusted. With social media optimization, your business can build a viable web presence while helping you establish yourself as an authority in the eyes of your target audience. It gives your brand the needed visibility while educating people about the nature of your business.

Content

Social media plays a fundamental role in content marketing performance and success, allowing content marketers to build brand awareness, influence prospects, and ultimately drive return at every stage of the sales funnel. Not only is social the place to meet target buyers before they are in-market, it is the place to build and nurture relationships with existing customers through the content they care about, before urging them to take an action.

Here types Of Social Media Content That Will Give You The Greatest Value.

•  User Generated Content

• Podcasts

• Infographics

• Interactive Content

• Content With Images

• Webinars

Reporting

A social media report can be anything from a bare-bones spreadsheet listing raw numbers to a spiffy slide presentation packed with analysis. It all depends on the purpose of your report.

A social media report is simply a collection of data and stats.

Which data and stats should be on there? And why?

The answer likely depends on your specific social media strategies and goals.

• Followers: tell you the number of people who wish to connect with your brand. The benefits of followers are for the reach of your content, the social proof of your brand’s popularity, and in some cases a simple vanity metric to boost your confidence!
• Clicks: tell you that the content you’re sharing is of personal interest to the user. Clicks send traffic to a URL and establish your social profile as a great resource for your content.